Edexcel International Advanced level Business Studies (2018) new syllabus Notes Hi readers; welcome to my blog ✋😀 As edexcel has reviewed their specifications I have build up notes to cater the new specification topics I hope that you will find my blog to be useful Firstly I request all of you to download the specification and go through it as my notes would be tailored to each topic : International advanced level specification ( 2018) Furthermore I request all of you to check out my post on exam preparation to gain an insight to what the examiner expects from you and how to tailor your answers to match the edexcel mark scheme Unit 1 : marketing and people 1.3.1 Meeting customer needs a) Mass markets and Niche markets - characteristics, market size and market share, bran ds Niche Market Definition: A niche market is a small market targeted at a specific potion in a larger market often with specialist or distinctive requirements. The pr